The total DTH subscribers are over 22 million. DTH has a market share of approximately 20 per cent. According to various industry reports, the subscriber base for DTH is poised to reach 40 million by 2013.
The festival season has sparked of a price war among DTH operators trying to get a share of the market. After Tata Sky brought down the price of its set-top box to Rs 999 last month, almost all players have slashed hardware prices between Rs 890 to Rs 1,200.
However, it is unlikely that DTH operators are going to burn a hole in their pockets by selling the boxes at a low price. "Operators are smartly marketing themselves now. Earlier, the prices were high as the set-top boxes were sold bundled with channel packages. Now they are targeting the customer with a promise of low hardware cost," said an analyst with a consultancy firm – having a tie up with a DTH operator in formulating strategies – on the condition of anonymity.
Dish TV – having the largest subscriber base – launched its Diwali offer — set top box at Rs 990 (Rs 200 for installation) and recharge vouchers worth Rs 990 free. "Our offer makes the boxes available for free to the customers," said Salil Kapoor, COO, Dish TV.
Sun Direct has gone a step further pricing its set top box at Rs 890 and offering the basic subscription package at Rs 99 per month. Similarly, Videocon D2H is offering its set top box for Rs 888. Customers opting for the offer will get Videocon D2H set top box and one month of diamond pack worth Rs 292 free.
to read the complete article please click :- Sify News
The festival season has sparked of a price war among DTH operators trying to get a share of the market. After Tata Sky brought down the price of its set-top box to Rs 999 last month, almost all players have slashed hardware prices between Rs 890 to Rs 1,200.
However, it is unlikely that DTH operators are going to burn a hole in their pockets by selling the boxes at a low price. "Operators are smartly marketing themselves now. Earlier, the prices were high as the set-top boxes were sold bundled with channel packages. Now they are targeting the customer with a promise of low hardware cost," said an analyst with a consultancy firm – having a tie up with a DTH operator in formulating strategies – on the condition of anonymity.
Dish TV – having the largest subscriber base – launched its Diwali offer — set top box at Rs 990 (Rs 200 for installation) and recharge vouchers worth Rs 990 free. "Our offer makes the boxes available for free to the customers," said Salil Kapoor, COO, Dish TV.
Sun Direct has gone a step further pricing its set top box at Rs 890 and offering the basic subscription package at Rs 99 per month. Similarly, Videocon D2H is offering its set top box for Rs 888. Customers opting for the offer will get Videocon D2H set top box and one month of diamond pack worth Rs 292 free.
to read the complete article please click :- Sify News
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